Macmillan Publishers

Challenge

Design distinctive book covers that captured each title’s essence while standing out in a highly competitive retail marketplace.


Strategy

Develop concept-driven visuals that aligned with genre expectations yet pushed creative boundaries to attract readers both in-store and online.

Execution

• Concept development and cover illustration direction

• Typography exploration and title hierarchy

• Collaboration with editors and authors

• Print-ready production and digital retail optimization


Impact

Produced compelling cover designs that elevated shelf presence and strengthened visual branding for individual titles.