Macmillan Publishers
Challenge
Design distinctive book covers that captured each title’s essence while standing out in a highly competitive retail marketplace.
Strategy
Develop concept-driven visuals that aligned with genre expectations yet pushed creative boundaries to attract readers both in-store and online.
Execution
• Concept development and cover illustration direction
• Typography exploration and title hierarchy
• Collaboration with editors and authors
• Print-ready production and digital retail optimization
Impact
Produced compelling cover designs that elevated shelf presence and strengthened visual branding for individual titles.