Macmillan Publishers

Cover of a book titled 'The Investigative Reporter’s Handbook: A Guide to Documents, Databases, and Techniques.' The authors are Brant Houston and Mark Horvit, with a colorful geometric design at the bottom.
A yellow book titled 'Joining the Conversation' resting on a round wooden table with a small potted succulent plant nearby.

Challenge

Design distinctive book covers that captured each title’s essence while standing out in a highly competitive retail marketplace.

A book titled 'The Pocket Guide to College Success' by Jamie H. Shustan, third edition, resting on a light gray surface.

Strategy

Develop concept-driven visuals that aligned with genre expectations yet pushed creative boundaries to attract readers both in-store and online.

A purple book titled 'Practical Argument: A Text and Anthology, Fourth Edition' by Laurie G. Kirsner and Stephen R. Mandell, with a cover image of a young man and woman sitting back to back, both looking at their smartphones.

Execution

• Concept development and cover illustration direction

• Typography exploration and title hierarchy

• Collaboration with editors and authors

• Print-ready production and digital retail optimization

Impact

Produced compelling cover designs that elevated shelf presence and strengthened visual branding for individual titles.