Senior Designer | Art Director
Brand & Visual Storyteller

Hands-on Senior Designer and Art Director with 25+ years of experience creating brands, campaigns, presentations, publications, social content, websites, environmental graphics, and experiential marketing programs for startups, agencies, educational organizations, healthcare companies, nonprofits, and global brands.

Known for translating complex ideas into clear visual stories and guiding projects from concept through production with equal parts strategic thinking and executional excellence. Experienced building brands from the ground up, developing scalable design systems, leading integrated campaigns, and creating audience-centered experiences across digital, print, social, and physical environments.

Recognized as a calm force in the storm—someone who thrives in ambiguity, builds consensus, solves problems creatively, and delivers thoughtful, pixel-perfect work in fast-moving environments.

Brand Identity & Strategy

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Visual Systems

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Messaging + Visual Voice

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Social + Video + Storytelling

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Pixel-perfect Digital + Print

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Web Design & Digital Assets

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Brand Identity & Strategy ✳︎ Visual Systems ✳︎ Messaging + Visual Voice ✳︎ Social + Video + Storytelling ✳︎ Pixel-perfect Digital + Print ✳︎ Web Design & Digital Assets ✳︎

RECENT WORK

A logo for the Winged Migration Expo with a map of North America and two black feathered birds flying, positioned above and below the text.

Winged Migration Expo

Brand Identity | Event Design | Integrated Campaign

Colorful barcode design with the text 'Whiteflag is thankful' at the top and 'For all 123,925 of you!' at the bottom.

WhiteFlag App

Brand Identity | Cross Platform Visual System

Colorful illustration with the text 'Earth Daze' in large yellow letters. Features a sunset background, a dolphin jumping, a flying bird, a lazy raccoon, a robotic toy, a mountain, and a forest with trees and rocks.

City of Vallejo

Brand Identity | Event Design | Integrated Campaigns with The Ever Wonder

Purple smoke background with the word "ROKU" in white bold letters in the center.

Roku

Brand Guidelines | Print & Digital Merchandising Kits

MORE CLIENTS
PRINT
WEB
SOCIAL
ORIGINIAL SCRIPT

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I’m a creative director, visual designer and marketing leader, specializing in engagement storytelling, cultural programming, and experiential design. My work brings together art, design, and public engagement to create environments—from exhibitions and events to brand systems and campaigns—that connect people to ideas, culture and place. With a background in art history and as a multi-media artist, I’ve spent more than two decades working across design, media and events, focused on translating creative concepts into thoughtful, immersive experiences.

Abstract collage featuring black and white photos of a woman's face, with curly hair and glasses, interspersed with colorful geometric shapes and lines.

Sarah Beth is an exceptional art director—collaborative, detail-driven, and consistently delivering standout creative under tight deadlines.

Hans Forsman, Creative Director, Agency 360

My first call for fresh ideas—Sarah Beth brings creative clarity and drives projects to the finish line.

William Boardman, Senior Design Manager, Macmillan Publishing

Clear concepts, strong iterations, and
logos that work everywhere—from digital
to merchandise.

Jacqueline Barsotti, The Ever Wonder/City of Vallejo

An incredibly talented designer and rare creative problem-solver—reliable, collaborative, and essential to our projects.

Jennifer Grella, Account Manager, The Boston Group

If you're interested in working together, complete the form with a few details about your project.

Currently exploring opportunities 
in exhibition design and 
cultural institutions.

Download Resume

Get In Touch