Winged Migration Expo

Flyer for the Winged Migration Expo, scheduled for January 31 and February 1, 2026, with the tagline 'Adventure and Inspiration Await!'

Challenge

A new public environmental event needed a complete visual identity including a memorable logo and communication system to attract broad community engagement while establishing credibility in The Bay Area. The brand needed to work across digital platforms, outdoor signage, and event environments.

A hawk perched on a tree branch with a speech bubble that says "Check it out wingedmigrationexpo.com"
A street lamp with a banner for the Winged Migration Expo, which runs from January 31 to February 2, 2025, on Mare Island, with a QR code at the bottom and a blue sky in the background.

Strategy

Develop a flexible visual identity rooted in nature-inspired color and motion, supported by clear typography and scalable layouts that could adapt across web, social, and environmental graphics. The goal was to create a recognizable system that could grow annually.

Map of 2026 walks and hikes in San Pablo Bay area including locations like Mare Island, American Canyon, and Lynch Canyon, with marked trails and registration info.

Execution

• Designed original logo and brand identity system

• Created website structure and visual design

• Developed social media templates and campaign graphics

• Produced large-scale outdoor banners and environmental signage across the city

• Managed ongoing visual consistency across platforms

The event launched with a cohesive visual presence across physical and digital channels, establishing immediate brand recognition and creating a scalable design system for future growth, and received very positive feedback from the community and attendees.

Impact