Roku

Challenge

Global partner campaigns required consistent brand alignment across multiple companies, regions, and formats while supporting co-branded marketing environments.

Strategy

Create scalable layout systems and brand-compliant templates that could adapt across partner ecosystems without losing clarity or visual consistency for Merchandising Kits, social media and packaging, including revising brand guidelines.

Execution

• Designed international marketing kits for partner distribution

• Built layout systems for multi-format campaign assets

• Ensured visual consistency across co-branded deliverables

• Supported global rollout across digital and print platforms

Impact

The structured design system enabled consistent global implementation while supporting flexible partner customization. The system allowed international teams to create on-brand graphics as the company grew.