Roku

Roku advertisement offering 3 months free of STARZPLAY, featuring promotional images from The Great, High Fidelity, and Doom Patrol.
Advertisement offering one free month of DIRECTV GO with the purchase of a new Roku device, including HBO, featuring images of the series Westworld, Liga MX, The Guardians, Simpsons, and Westworld.

Challenge

Global partner campaigns required consistent brand alignment across multiple companies, regions, and formats while supporting co-branded marketing environments.

Roku streaming interface with a purple gradient background, displaying placeholder text for a playlist or channel list, including a Roku remote icon in the top right corner.

Strategy

Create scalable layout systems and brand-compliant templates that could adapt across partner ecosystems without losing clarity or visual consistency for Merchandising Kits, social media and packaging, including revising brand guidelines.

McDonald's Monopoly promotion featuring a character in a tuxedo holding a Canadian flag and a cane, with a Hisense TV in the center, red and white maple leaves, and snow-capped mountains.

Execution

• Designed international marketing kits for partner distribution

• Built layout systems for multi-format campaign assets

• Ensured visual consistency across co-branded deliverables

• Supported global rollout across digital and print platforms

Impact

The structured design system enabled consistent global implementation while supporting flexible partner customization. The system allowed international teams to create on-brand graphics as the company grew.