NBA All Star

Illustration for NBA All-Star 2020 Chicago featuring basketball players from the Houston Rockets, Los Angeles Lakers, and Philadelphia 76ers, with city skyline and stars.

Challenge

One of the largest global sports events required a cohesive environmental graphics system spanning multiple venues, high-traffic public areas, and broadcast-visible environments. The design needed to capture the energy of the event while remaining consistent with the official brand direction and adaptable across large-scale physical installations.

Street sign indicating E. Martin Luther King Jr. Drive, a large digital billboard for NBA All-Star 2020 in Chicago, with information about event locations and ticketing, featuring Chicago city skyline graphic and red, blue, black, and white design elements.
Interior view of the entrance to the NBA All-Star 2020 event in Chicago, showing a large red and white sign with the NBA All-Star logo and the text 'ALL-STAR 2020 CHICAGO'. Large banners hanging from the ceiling feature images of NBA players in action, including Harden, PG, and others.

Strategy

Collaborate across the creative and production pipeline to translate the official visual identity into scalable environmental systems. Focus on clarity, impact at distance, and modular layout structures that could adapt to multiple formats including wayfinding, stage graphics, fan activations, and venue branding.

Group of five NBA All-Star celebrities at the 2020 Chicago event, holding signs for Team Giannis and Team LeBron, with sports-themed background and logos.

Execution

• Contributed to concept development and visual system rollout from early design through final production

• Designed environmental graphics and large-format layouts for event spaces and fan environments

• Developed scalable layout structures for signage, installations, and branded experiences

• Worked closely with production teams to ensure accuracy across large-format applications

• Supported end-to-end implementation across multiple physical environments tied to the event

Impact

The final design system delivered a cohesive, high-impact visual experience across venues and public activations, supporting a globally recognized event organized by the National Basketball Association. The work contributed to a seamless integration of brand, environment, and fan engagement across one of the most visible annual events in sports.