PMQ Media & PizzaTV

Colorful pizza slice-shaped pamphlets displayed on a wooden surface, with one large semi-circular pamphlet and two smaller slices containing text and logos.
Screenshots of a mobile website for Pizza TV featuring a menu and articles about pizza events and history.

Challenge

Refresh a legacy trade publication and expand its presence into video and social media to attract a new generation of readers and viewers.

Two speech bubbles with the words "Deep Dish" in white text, one orange with vegetables and cheese silhouettes, and one red with various food ingredients silhouettes.
Open magazine with infographic comparing media sources for Pizza Magazine, including metrics like current magazine circulation, website visitors, e-newsletter subscribers, and social media followers, with red, yellow, and beige color highlights.

Strategy

Create a cohesive, modern brand system that unified print, video, and digital platforms while retaining industry credibility.

A person reading a magazine at a wooden table, with a white teapot nearby. The magazine features an article about pizza and quad cities style pizza, with illustrations of a rotating oven, fennel sausage, malt, and a car.

Execution

• Magazine redesign and typography system

• Video branding package and motion graphics

• Media Sales Kits and Leave Behinds

• Branding for signature video series

• Brand standards development

Impact

The structured design system enabled consistent global implementation while supporting flexible partner customization. The system allowed international teams to create on-brand graphics as the company grew.