SJSU Annual Report
Challenge
Modernize the annual report to better reflect the university’s innovation, diversity, and forward momentum while improving readability and engagement.
Strategy
Create a contemporary design system with strong typography, dynamic imagery, and clear data storytelling to showcase institutional impact.
Execution
• Complete publication redesign
• Visual storytelling framework
• Infographics and data visualization
• Print production oversight
Transformed a traditional report into a visually compelling institutional narrative that strengthened stakeholder engagement and brand perception for future projects. And the account manager even sent a Starbucks gift card as a thank you after the project!