United Way

A community report titled 'Advancing the Common Good' with a map showing various organizations in Oxford and Lafayette County. The report is from United Way of Oxford & Lafayette County.
A health awareness infographic highlighting community health programs and services from 2013 to 2014, including events at the Exchange Club, child and adult programs, and healthcare support services like family crisis and dialysis support.

Challenge

Update legacy print materials and annual reporting to better reflect organizational impact and improve clarity for donors and stakeholders.

Open magazine spread showing pages about a workplace giving campaign, including charts and logos of organizations.

Strategy

Sourcing the United Way’s national brand, the revamp provided a clean, modern design system with stronger data visualization and improved content hierarchy.

An infographic and a person volunteering. The infographic explains what the United Way does, focusing on bringing together people, organizations, and resources to work on health, education, and income through convening coalitions, funding programs, and measuring results. The person is sitting on the grass, wearing a white shirt with "LIVE UNITED" written on it, and is engaged in a volunteer activity with supplies nearby.

Execution

• Annual report redesign and recreate yearly

• Infographics and donor impact storytelling

• Print production refinement

• Campaign collateral updates

• Brand-level visual improvements

Along with upgrading print techniques, paper and binding, the design elevated the community standing for the organization. Enhanced clarity and professionalism across materials, reinforcing trust with stakeholders and donors.

Impact