United Way
I was so glad to work with such a well-respected organization. When I began working with the local chapter, they were not utilizing the corporate brand elements to elevate their look, including helping them source a better printer and paper stock. Icons developed to showcase the help they had provided to the community that were part of the designs were used on multiple printed and digital pieces for various programs.
2013
The first project I worked on with United Way was a true rescue mission. Their previous reports were not utilizing the United Way brand, needed design help and a printing overhaul. We did just that.
2014
New year and new director at the United Way. With a new approach to the look of the design, we accessed the brand guidelines and added unique elements to enhance the layouts. I even took the cover image of kudzu, a common element of Oxford’s landscape.
2015
Working from the look and feel established with the 2014 Report, we developed more infographics and quick view content.
2016
The infographics had been used for the past 2 years, so we chose to focus on the town and photography for this layout. Full bleed portraits connect you to their message.
Extras