MY DESIGN EXPERTISE IS NOT LIMITED TO VISUALS, HERE’S A PEEK INTO THE PROFESSIONAL MAGIC I BRING TO THE TABLE.
RAYTHEON: LA-RICS CAMPAIGN Sourcing photography from Boston to represent Raythoen's bid to digitally connect the Los Angeles police, sheriff and fire departments was a tall order. I was able to find a photographer who could manage the whole project with remote art direction, including hire models, source the uniforms, stage and shoot the photos for the campaign. Her fee included all licensing and these photos were used for years from ad campaigns to sides of trucks.
MONTSERRAT COLLEGE OF ART: We provided 10 art students with cameras and had them shoot photos of their life at this prestigious art school near the coast in Beverly, MA. The result was an inside look into their mentors, their friends, what they do for fun, and their original art. This piece won at the New England Best of Design competition.
WHITEFLAG APP: START ENGINE FUNDRAISER This was such an honor to have our company chosen as an investment option on Start Engine. A lot was riding on the campaign and as Creative Director I took the lead to identify the elements of the campaign and messaging, and transform our website and social media to promote engagement.
PMQ MEDIA COMPANY: This media kit required a leader with marketing know how. I stepped in to define this printed Media Kit to develop the content as well as managing the story being told, photography, graphics, design and layout.
UNITED WAY: ANNUAL REPORTS Prior to working with me, this branch of the United Way was not on brand for national guidelines and did not even have awareness. I not only brought them up to speed and elevated their design, but provided printing options that took them from a thin newspaper insert to a perfect bound annual report using high end paper stock for the same cost.
RAYTHEON SIX SIGMA CAMPAIGN: The agency had all-hands-on-deck to create a concept for this campaign. Per request of the client, it needed to say the program was better, without saying it was bad before. This idea came to me while watching a Red Sox game as the announcer said, this team is not just winning they are changing the game. It was a hit and my original illustrations made the concept come to life.
PIZZA TV APP: We had a grand plan for this app, working with a developer, I created the entire interface that included resources and hosting of videos and pizzeria profiles. It was meant to be a sharing space as well as an informational resource.
DISNEY THE SUM OF ALL THRILLS: Raytheon sponsored this fun but educational experience at Disney where visitors could design their own rollercoaster, airplane or bobsled, then be taken on their own virtual ride. So the ad campaign needed to thrill just as much. We worked with an AR company to create this 3-dimensional ad experience that worked with a key image and your computer's camera.
GLOW VALLEJO: Working with The Ever Wonder and City of Vallejo to create several free events for the town was a great experience where I was able to add more than graphic design. This idea to create a light box for attendees to dance behing was a huge hit!