Raytheon
As the agency for Raytheon, we worked on many various projects for the company’s varied businesses, creating work for B2B as well as internal campaigns. Below are select projects including brochures, ad campaigns and a multi-tiered rollout to their employees to revamp their Six Sigma program that included printed posters, digital lobby signs and a microsite to provide materials to staff. See videos done for Raytheon here.
STEM Campaign
Raytheon is well known as a defense company, but they also have many outreach programs to support community. They came to us to promote their Math Moves U campaign wanting to show that activities kids love actually involve STEM knowledge (science, technology, engineering and math).
Internal Campaign
Raytheon had an existing program to promote Six Sigma tenets to their managing staff, but it was dated and difficult. We were tasked to build a campaign to showcase the new elements, without saying the old way was bad. The line came to me during a Red Sox game, “Don’t just win, change the game”. It was a huge hit!
Ad Campaigns
A huge part of acting as the agency on record for Raytheon was their ad outreach. We had placements in many trade magazines as well as national publications like Forbes and Newsweek. We created many concepts to find the perfect solutions.
Specialty Pieces