CREATIVE SUPERPOWERS

Sign for Hawk Beechcraft dealership with address 10511 N.E. Central and mention of service for water and roofs, delivery, and collision.
A webpage for Hawker Beechcraft communication source with sections titled 'Get the Guide', 'Find What You Need', and 'Using the Comm Source'. It includes instructions for downloading a full guide, searching for items in brand guidelines, and logging in as a dealer, employee, or vendor.

A BRAND MARRIAGE

When the two established brands, Hawker and Beechcraft, came to our agency, they needed a solution for the merging of the companies. So meet Hawker Beechcraft, a new airline platform that utilizes a swooping line to mimic the trajectory of a plane as a design element. As part of the new design, we managed the replacement of every sign nationwide, and the redesign of every online and print piece. As part of that roll out, we also created an online portal for their company and outside vendors to keep the collateral consistent across all markets.

See more work for Hawker Beechcraft

Download a working PDF of their brand guidelines

@THEEVERWONDERVALLEJO

Event branding requires stand out graphics, eye catching colors and connecting with the community. We did it times 4 for City of Vallejo in less than one year.

Colorful poster promoting the Glow Vallejo event on Friday, March 14th, from 6 to 9 PM on Georgia Street in Downtown Vallejo. Features abstract illustrations of cars, mountains, trees, and musical notes, with a QR code and social media icons, and a background with a gradient from blue to red.
A digital illustration promoting the Vallejo Flights & Lite Bites Festival on September 14, 2024, featuring colorful kites, a jellyfish, a sailboat, trees, and an octopus with a background of blue and white vertical stripes.
Flyer for Earth Daze, an environmental festival in Vallejo, California on April 27, 2024, from 10 AM to 4 PM at 300 Block of Virginia. The flyer has an orange upper section and a blue lower section with illustrations of animals, fish, a robot, and greenery. It highlights activities such as cooking demos, composting education, DJ, art show, interactive displays, electric vehicles, recycled art, and robots. The goal is to reduce plastic use globally by 60% by 2040.
Map of North America with information about the Winged Migration Expo, held from January 31 to February 2, 2025, on Mare Island in Vallejo, California, featuring details about migratory bird routes and activities.
Corporate letterhead, envelope, business card, folder, and pen with Silverlink branding on a gray surface.

BRANDING + GUIDE & COLLATERAL

This was a complete branding project, from the logo to website and various collateral. As a company, Silverlink provided the missing piece for healthcare companies to know more about patients. This was the concept behind the puzzle piece mark placed perfectly in place like an exponential.

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A promotional flyer for Bellini baby and teen furniture featuring a photograph of a baby playing with toys in a nursery decorated in green and white with a crib, dresser, and shelves. The flyer includes a special offer for $100 off on a crib and changing table, and lists store locations across various US states.
Advertisement for Bellini baby and teen furniture showing a crib, plush teddy bear, floral arrangement, chandelier, bed, bedding, and accessories.

BRAND UPDATE

Sometimes a brand just needs a refresh, to be brought up-to-date out of the avocado and orange of the 70s. For the high end baby furniture brand, Bellini, this was exactly the case. Their logo itself was recognizable, but had a look that did not align with the taste level of their clients. With a smilplification and a cleaned up look, we developed a set of brand guidelines to spell out the changes and produced new ad templates that ran in national magazines like Pregnancy.

Business card for The Oxford Clothing Company on a wooden surface, with a patterned box in the background.

BRANDING FOR CLOTHING LINE

I was approached to ‘design a logo’ for a new clothing line based in Oxford, Mississippi. That small request grew into a partnership where I designed not only a logo, but the clothing itself and the entire concept of the brand. I worked with manufacturers to produce the clothing including specialty tags, buttons and patterns. Once we had the clothing, it was all about getting great photos taken at local spots to complete the overall vibe of the line. That photography became the website and a look book for retail release.

See more work for The Oxford Clothing Company