CREATIVE SUPERPOWERS
A BRAND MARRIAGE
When the two established brands, Hawker and Beechcraft, came to our agency, they needed a solution for the merging of the companies. So meet Hawker Beechcraft, a new airline platform that utilizes a swooping line to mimic the trajectory of a plane as a design element. As part of the new design, we managed the replacement of every sign nationwide, and the redesign of every online and print piece. As part of that roll out, we also created an online portal for their company and outside vendors to keep the collateral consistent across all markets.
See more work for Hawker Beechcraft →
Download a working PDF of their brand guidelines
@THEEVERWONDERVALLEJO
Event branding requires stand out graphics, eye catching colors and connecting with the community. We did it times 4 for City of Vallejo in less than one year.
BRANDING + GUIDE & COLLATERAL
This was a complete branding project, from the logo to website and various collateral. As a company, Silverlink provided the missing piece for healthcare companies to know more about patients. This was the concept behind the puzzle piece mark placed perfectly in place like an exponential.
See more work for Silverlink →
BRAND UPDATE
Sometimes a brand just needs a refresh, to be brought up-to-date out of the avocado and orange of the 70s. For the high end baby furniture brand, Bellini, this was exactly the case. Their logo itself was recognizable, but had a look that did not align with the taste level of their clients. With a smilplification and a cleaned up look, we developed a set of brand guidelines to spell out the changes and produced new ad templates that ran in national magazines like Pregnancy.
BRANDING FOR CLOTHING LINE
I was approached to ‘design a logo’ for a new clothing line based in Oxford, Mississippi. That small request grew into a partnership where I designed not only a logo, but the clothing itself and the entire concept of the brand. I worked with manufacturers to produce the clothing including specialty tags, buttons and patterns. Once we had the clothing, it was all about getting great photos taken at local spots to complete the overall vibe of the line. That photography became the website and a look book for retail release.
See more work for The Oxford Clothing Company →